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Extract 1: A new product of ceramic.
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We agree with create new products for modernization because
improving will help our products is interesting. Add a new choice for
consumers. The company's credibility.is trusted. To become a market leader in
the ceramic Thailand. Customers will see the company's commitment to focus on
creating their best work to the customer. I've also highlighted the
uniqueness of the ceramic in Thailand .And focus customer satisfaction.
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Creation new
products are always or improved
products in the modern era have changed. And do not repeat too much product.
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Extract 2: The use of the product.
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From surveys the demand of customer, we will
development product by Add to modern style more than old. Add to new colour.
And send this project to Art&Design Department for design new product. To
be able to adapt to the modern era very well.
We are of the view that research should
be used as a raw material in the production of ceramic components. To search
for the best ingredients. To increase the quality. Undertakings extend the
lifetime of the product. And sends it to the research.
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Manufacturing goods by can uses of the generally available. And to meet the customer needs. By an order in advance.
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Marketing plans for next year.
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the appearance of the product - in line with the requirements of
the market
-the function of the product - products must address the needs of
customers as identified through market research.
For increase the sales of a given product.
We think promotion is one of the market mix elements, and a term used
frequently in marketing. The specification of promotional mix or promotional
plan. These elements are personal selling, advertising, sales promotion,
direct marketing, and publicity. A promotional mix specifies how much
attention to pay to each of the five subcategories, and how much money to
budget for each.
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A promotional plan can have a objectives including
- sales increases -new product acceptance -creation of brand equity -positioning -competitive retaliations -creation of a corporate image. Fundamentally, however there are three basic objectives of promotion.
Areas of media
Promoters use
- internet advertisement -special events -endorsement -newspapers -discounts, free items, or a contest |
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Extract 4: Allocate costs. - The
cost of transportation.
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For general delivery.
- Road transport costs rise.
Would increase the cost to 1000 Baht In the distance more than 1000 km. If
1000 did not exceed the normal price. From March.
- Do tech PR document to the
client prior to the request for increased transportation costs. Completed by
January. by e-mail and letter.
- And sent free on January and
February for all customers order 100 pieces or more.(Promotion)
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Specify ego is the shipping cost
for each year. Offers
a discount to our customers. And
a promotion to
customer service.
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Extract 5: Another case.
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Agreement reached: It's
satisfactory about control of quality and develop organize to AEC in near
future.
Next step,Make the plan develop
AEC by train executive and give knowledge for prepare to AEC.
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Produced by the universality of
the product itself. Can uses of the generally available.
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Conversation : In Conference
Room
Chairman: Good morning Ladies and
Gentleman. Welcome to Quarterly Meeting about product My name is Ratree
Yuthanapong. Today we would like to discuss about product.
Secretary Sapaper Company: This is
agenda of product which have three issues. It will take about two hours to
cover these issues.
Chairman: First, we would like to
discuss about improve the Thai-Ceramic product issues in 30 minutes. OK. Let’s go to start this issues. What do you
have suggestion?
General Manager: From research. I think
by the durability of the ceramic it's less.
Chairman: What do you think Mr.Aniwat
Production Control Manager?
Production Control Manager: Sure ! if
you want certainly , I can make it but are you sure ? because if I made it for
you in this case the cost of product should be increase.
Department Budgets : Yes, certainly,
cost of product is increase, When compare with profits that our company is
received. It is be worthwhile accept.
Chairman: OK, if it is worthwhile, we
accept this condition. Who is interrupt?........ If nobody interrupt, we will
look to next point, about improve feature and new style of Thai-Ceramic. What
do you have suggestion for this case?
Engineer Production: I would like
suggest about new style, I agree improving style because nowaday younger group
like to used ours product If we would like to demand of customer in future is
project interesting and match for younger group more.
Product Control Manager:
I agree that with Mr.Preecha that should
be improving style for targeting customer younger group base.
Chairman: OK, Let me summary about
improving product by add a new several of style and add a new color which this
project send to Responsible of Art & Design department.
Chairman: Next issue about development
our company. What do you have suggestion?
Secretary Thai-Ceramic Company: From
last meeting, we were survey information about of customers as follows.
General Manager: Oh! excellent information
but not enough, I
think ought to
make team for research
marketing and bring
information to develop
product analyze share market.
Chairman: That’s sound
good. So Miss Oraphan set up
this department for
research information of
customers and finally what do
you have suggestion?
Production Control Manager: I recommend
the control of quality
and develop organize to Asian.
General Manager: What do you mean?
Production Control Manager: I mean
preparing the plan develop Asean by training executive and give knowledge
employees for prepare to Asean.Example language ,quality for product etc.
Chairman: OK. I agree with you. We just
have time for a few questions. Are there any questions? If don’t have question, today I will finish
the quarterly meeting of this month. Thank you for coming here. And next
meeting I hope to see ours marketing report finish more than 50% which this project
send to Marketing Manager
Marketing Manager : OK, Exactly
marketing report will send you a next meeting.
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